Traditional IT systems are frighteningly expensive and out of reach for small businesses. Whether it's the up-front cost of buying servers, the on-going costs of maintaining and operating systems or the challenges of creating software solutions, small businesses wisely steered clear of these expensive endeavours.
But times have changed. Over the past few years, Cloud-based systems have arrived, making it unnecessary to buy hardware and deploy systems, instead allowing anyone to just use the services that run in the Cloud. We don't need to think about servers running in the background as we post updates to Facebook or send emails via Gmail. And yet we use these services as critical elements of our small businesses.
Run on spreadsheets
As well as 'standard' systems like email, every small business also has it's own process and systems. Whether it's a staff roster, a customer list, suppliers, inventory or accounts, there's probably some spreadsheets kicking about that you absolutely depend on. But what happens when you're away from your computer? Or your computer dies? What if you want someone else help you work on the task?
Low-code and the opportunity for small businesses
With dramatic evolution of Cloud-based solutions, we are now seeing a new set of tools becoming available that make powerful custom IT systems an affordable option for small businesses. Called 'Low-code" or "High Productivity" platforms, they provide development and deployment services that allow anyone to create and run systems without the expense attached. Tech analyst firm Gartner is now tracking this set of tools and has released it's first Magic Quadrant.
The ThinkingPower mindset
At ThinkingPower, we focus on delivering business solutions as efficiently as possible. We build on powerful development platforms that provide massive functionality without complexity and cost, allowing us to deliver robust solutions quickly and cost effectively. We've been using low-code platforms for years to help our clients run their businesses more effectively and we're excited about helping you too. Contact us today to find out how we can use a Low-Code system to help streamline your business.
Case study - replacing the Spreadsheet with Zoho Creator
A client needed to keep a record of daily cash-flow to help balance the books and track the day-by-day performance of the business. Instead of using a spreadsheet, ThinkingPower built a solution on Zoho Creator, consisting of:
Interested to know more about cloud-powered solutions for your business? Contact ThinkingPower today.
When starting out with a new business venture, money is tight. You know you need to get online, so the temptation is to sign up for a cheap or free web hosting plan and launch your new business online that way. Simple, right?
So you set to, registering a domain, creating a great landing page, writing pages of great content, maybe getting someone help you create some graphics and photos. You publish your page and sit back, waiting for customers to start knocking on your virtual door. Except... it's just too quiet. No-one seems to know you're there. The only people talking to you are your friends and relatives, people you already had a relationship with. Your website hasn't reached anyone outside of your direct circle of contacts. And after the first couple of clicks, even your friends stop dropping by. With no traffic, you lose interest in updating your website and the content starts getting stale. Your business survives in spite of your website. Rather than driving sales, your website is just a drain on your precious time and a distraction from the rest of your work.
What has gone wrong? The problem with this approach is that you've just thrown your website out into the wide ocean of the web, hoping to get noticed among the millions of other websites already out there and the thousands of new ones popping up every day. People can't find your site and dumping more content onto your site does nothing to solve the problem.
That's why we created Site Maximiser, the web presence optimisation service from ThinkingPower. With Site Maximiser, your site will be configured to direct relevant traffic to you, your website will be discoverable, you will be able to tell how your website is performing and gain insights how to make your website perform even better. You'll have the information necessary to drive customers to your website.
By working with ThinkingPower, your website will bring business and work for you.
Even better, get online with a My Website package from ThinkingPower and your website will benefit from Site Maximiser straight away.
We worked with a local cafe business. Located in a tourist area, it's a competitive landscape with many great options and alternatives. The business has a great reputation among locals but we wanted to make sure that visitors were also able to find the business when planning their visit.
With only minor changes to the content of the website, we were able to push the business higher in the search results and see how our web traffic compared to other businesses in the area. We could see how often people got directions to the cafe or made a telephone call. We could understand how to tweak and tune the website content to better reflect the products and services offered.
The business continues to have a great reputation among the locals but we're now able to let fresh visitors come and experience what great products and service is on offer.