When starting out with a new business venture, money is tight. You know you need to get online, so the temptation is to sign up for a cheap or free web hosting plan and launch your new business online that way. Simple, right?
So you set to, registering a domain, creating a great landing page, writing pages of great content, maybe getting someone help you create some graphics and photos. You publish your page and sit back, waiting for customers to start knocking on your virtual door. Except... it's just too quiet. No-one seems to know you're there. The only people talking to you are your friends and relatives, people you already had a relationship with. Your website hasn't reached anyone outside of your direct circle of contacts. And after the first couple of clicks, even your friends stop dropping by. With no traffic, you lose interest in updating your website and the content starts getting stale. Your business survives in spite of your website. Rather than driving sales, your website is just a drain on your precious time and a distraction from the rest of your work.
What has gone wrong? The problem with this approach is that you've just thrown your website out into the wide ocean of the web, hoping to get noticed among the millions of other websites already out there and the thousands of new ones popping up every day. People can't find your site and dumping more content onto your site does nothing to solve the problem.
That's why we created Site Maximiser, the web presence optimisation service from ThinkingPower. With Site Maximiser, your site will be configured to direct relevant traffic to you, your website will be discoverable, you will be able to tell how your website is performing and gain insights how to make your website perform even better. You'll have the information necessary to drive customers to your website.
By working with ThinkingPower, your website will bring business and work for you.
Even better, get online with a My Website package from ThinkingPower and your website will benefit from Site Maximiser straight away.
We worked with a local cafe business. Located in a tourist area, it's a competitive landscape with many great options and alternatives. The business has a great reputation among locals but we wanted to make sure that visitors were also able to find the business when planning their visit.
With only minor changes to the content of the website, we were able to push the business higher in the search results and see how our web traffic compared to other businesses in the area. We could see how often people got directions to the cafe or made a telephone call. We could understand how to tweak and tune the website content to better reflect the products and services offered.
The business continues to have a great reputation among the locals but we're now able to let fresh visitors come and experience what great products and service is on offer.